{"id":6017,"date":"2022-07-20T04:45:37","date_gmt":"2022-07-20T04:45:37","guid":{"rendered":"https:\/\/trithucmoi.net.vn\/?p=6017"},"modified":"2022-07-20T04:47:26","modified_gmt":"2022-07-20T04:47:26","slug":"lang-nghe-mang-xa-hoi-social-listening","status":"publish","type":"post","link":"https:\/\/trithucmoi.net.vn\/index.php\/2022\/07\/20\/lang-nghe-mang-xa-hoi-social-listening\/","title":{"rendered":"L\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i (Social Listening)"},"content":{"rendered":"\n

1. Social listening l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n

Social listening hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng MXH. Ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t ng\u00e0nh h\u00e0ng, s\u1ea3n ph\u1ea9m, ho\u1eb7c b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u00ecm hi\u1ec3u. N\u00f3i c\u00e1ch kh\u00e1c, social listening l\u00e0 \u201cl\u1eafng nghe\u201d xem c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng \u0111ang n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

V\u1ec1 b\u1ea3n ch\u1ea5t, social listening kh\u00f4ng qu\u00e1 m\u1edbi m\u1ebb, l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh bi\u1ebfn th\u1ec3 c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Thay v\u00ec c\u1ed1 g\u1eafng thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a c\u00f4ng ch\u00fang qua c\u00e1c survey, nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, gi\u1edd b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng c\u1ea7n h\u1ecfi tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Social listening m\u00e0 Tri th\u1ee9c m\u1edbi NKG mang l\u1ea1i cho doanh nghi\u1ec7p<\/strong><\/p>\n\n\n\n

Mang \u0111\u1ebfn gi\u00e1 tr\u1ecb sau m\u1ed7i th\u1ea3o lu\u1eadn<\/h5>\n\n\n\n

\u0110\u1ed1i v\u1edbi m\u1ecdi \u0111\u1ec1 c\u1eadp li\u00ean quan th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ea7y m\u1edbi m\u1ebb v\u00e0 ti\u1ec1m n\u0103ng. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Tri th\u1ee9c m\u1edbi NKG g\u00f3p ph\u1ea7n gi\u00fap doanh nghi\u1ec7p thu th\u1eadp, t\u1ed5ng h\u1ee3p & ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb m\u1ecdi \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng trong th\u1eddi gian th\u1ef1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u0169ng nh\u01b0 hi\u1ec3u r\u00f5 mong mu\u1ed1n t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Cung c\u1ea5p g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/sub><\/strong><\/strong><\/p>\n\n\n\n

C\u00e1c gi\u1ea3i ph\u00e1p t\u1eeb Tri th\u1ee9c m\u1edbi NKG gi\u00fap th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c l\u1eafng nghe kh\u00e1ch h\u00e0ng v\u00e0 khai ph\u00e1 ti\u1ec1m n\u0103ng, \u0111\u1ed3ng th\u1eddi theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ee7a trong su\u1ed1t qu\u00e1 tr\u00ecnh ti\u00eau d\u00f9ng. C\u1ee5 th\u1ec3, gi\u1ea3i ph\u00e1p c\u1ee7a ch\u00fang t\u00f4i gi\u00fap hi\u1ec3u r\u00f5 v\u00e0 ph\u00e2n t\u00edch to\u00e0n b\u1ed9 th\u1ea3o lu\u1eadn \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng c\u0169ng nh\u01b0 c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng. Ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan, ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111ang di\u1ec5n ra xung quanh th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3, Tri th\u1ee9c m\u1edbi NKG ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 hay xu h\u01b0\u1edbng ti\u00eau d\u00f9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng; thu th\u1eadp, t\u1ed5ng h\u1ee3p v\u00e0 ki\u1ec3m tra h\u00e0ng ng\u00e0n ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft chuy\u00ean s\u00e2u mang t\u00ednh quy\u1ebft \u0111\u1ecbnh cho t\u1eebng b\u01b0\u1edbc \u0111i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

<\/h5>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Social listening l\u00e0 g\u00ec? Social listening hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t \u0111\u1ecbnh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng MXH. Ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t ng\u00e0nh h\u00e0ng, s\u1ea3n ph\u1ea9m, ho\u1eb7c b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n […]<\/p>\n","protected":false},"author":2,"featured_media":6018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phat-trien-san-pham"],"_links":{"self":[{"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/posts\/6017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/comments?post=6017"}],"version-history":[{"count":2,"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/posts\/6017\/revisions"}],"predecessor-version":[{"id":6022,"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/posts\/6017\/revisions\/6022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/media\/6018"}],"wp:attachment":[{"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/media?parent=6017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/categories?post=6017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trithucmoi.net.vn\/index.php\/wp-json\/wp\/v2\/tags?post=6017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}